The GTM Eng library
59 books hand-picked for GTM Engineers, shelved by skill, plus 12 courses and certifications. Books with a ribbon are the place to start. Pick one up to see why it's here.
GTM engineering & RevOps
How revenue teams are wired together: pipeline design, process, metrics and the systems underneath them.
6 books
Sales & prospecting
How good sellers find, open and run deals, so the systems you build support the way selling actually works.
6 books
Positioning, copy & marketing
Who you sell to, what you say, and why it lands: the inputs behind every list, segment and message you automate.
6 books
Growth, experiments & data
Finding channels, running honest experiments and choosing the numbers that tell you whether a GTM system works.
5 books
Customer discovery & consulting
Finding the real problem, asking better questions and earning the trust of the people you serve.
5 books
Communication, writing & executive presence
Writing and presenting so busy people understand you, remember it and act on it.
5 books
Problem solving & decomposition
Breaking big, vague problems into parts you can reason about and act on.
5 books
Systems design & data engineering
Designing data systems and services that hold up in someone else's production environment.
5 books
AI engineering, LLMs, agents & evals
Building with LLMs in production: retrieval, agents, evals and the engineering around the model.
6 books
Software craft & debugging in unfamiliar codebases
Working in unfamiliar codebases: reading, debugging and changing code you didn't write.
5 books
Influence, negotiation & stakeholder management
Getting to yes with stakeholders, handling conflict and leading without authority.
5 books
Level up
Courses & certifications
Anthropic Academy
Free courses on building with Claude: API, tool use, MCP, and agent patterns. Core to AI-era FDE work.
Clay University
Free courses, cohorts and certifications on Clay covering enrichment waterfalls, signals, CRM enrichment and automated outbound, the core toolkit of most GTM engineering roles.
HubSpot Academy Certifications
Free certifications on HubSpot's CRM, Sales Hub and data tooling that teach the object model, pipelines and reporting you will be wiring automations into.
Salesforce Certified Platform Administrator
The standard Salesforce credential, proving you can manage objects, security, automation and reports in the CRM most enterprise sales teams run on.
Admin Beginner Trail
A free hands-on path through Salesforce data modeling, users and basic automation, the quickest way to stop guessing when a customer's CRM is Salesforce.
Salesforce Certified AI Associate
An entry-level credential on AI in CRM, data quality and responsible AI that maps well onto building AI features inside sales workflows.
Apollo Academy
Free courses and plays on outbound programs, cold email, cold calling and data enrichment, useful for understanding what the sequences you automate should actually do.
Instantly GTM Academy
Free courses on cold email infrastructure, deliverability and outreach operations, a practical complement to the list building and enrichment side of the job.
n8n Academy
Free structured courses from first workflows through APIs, integrations and AI agents in n8n, a common self-hostable backbone for GTM automations.
Make Academy
Free self-paced courses and badges on building scenarios in Make, up to AI agents, for teams that run their GTM glue code on Make.
Zapier Academy
Free learning paths on Zapier, AI orchestration and MCP, useful because many sales and marketing teams already have their processes stitched together in Zapier.
dbt Fundamentals
A free course on modeling, testing and documenting warehouse data with dbt, the skill you need once GTM data moves from spreadsheets into a warehouse.