Sotiris Gianniris

We've reached a point in GTM where if the main thing you can do is build clay tables as a GTM engineer, that's a negative signal the more i talk to good gtme's the more i realize that - clay is no longer the main point of focus - outbound (cold email mostly) is not the main point of focus the greatest of the pack are now doing GEO/AEO + outbound + content + reddit communities + TAM models + product-adjacent-post-sale work the "ill just build 2-3 clay tables and push them to a sequencer" GTM archetype is now 100% outdated the best are talking about open source intelligence, data engineering, TAM models, google dorking, pipeline newsletters, unconventional scraping methods, scraping public business filings ...and any other form of unconventional GTM outbound is now less than 5% of the game