Kavish Lodha
GTM Engineer | Signal-Based GTM & RevOps Systems | Clay, HubSpot, Deepline, Workflow Automation, n8n, Apollo, Zoom Info… · 4d ago
Clay in 2026 is not the Clay most of us learned on. If you last opened it a few months ago, you’d barely recognise it. Here are 10 updates that change how you build, and how I’d use each: 1/ Audiences - Every company and contact you source is saved, along with its enrichments. → You stop paying twice to enrich the same account in 5 different tables. 2/ Search with code - Describe the list you need to Claude and paste the query into Clay. → Much faster than clicking through 15 filters. 3/ Job search with company filters - Pull open roles only at your ICP companies, with your filters already applied. → Hiring signals for a fraction of the credits. 4/ Clay’s own database - Much stronger now, especially for stakeholder mapping. → Less need for outside providers just to find the buying committee. 5/ Ads sync - Send a segment straight to LinkedIn, Meta, Google and more. → Your outbound list and your ad audience finally become the same list. 6/ Functions - Build an enrichment once, reuse it anywhere, and share it with your team. → No more rebuilding the same 6-column setup in every table. 7/ Workflows - A visual if/then builder that sits alongside tables. → Perfect for routing: lead comes in, enrich, route to the right rep, push to CRM. 8/ CLI & API - Connect Clay to Claude Code or Codex and build from the terminal. → The one I’m most excited about. GTM engineering is starting to look like actual engineering. 9/ Account hierarchies - Maps parent companies and their subsi…