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Alexander Farr

Co-Founder getclera.com | 200,000+ candidates | AI Agents connecting talent and hiring managers | prev UC Berkeley, CDTM

1 GTM Eng post · 88 engagement

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Alexander Farr

Co-Founder getclera.com | 200,000+ candidates | AI Agents connecting talent and hiring managers | prev UC Berkeley, CDTM · 2w ago

Here's my no-BS guide on how to become a GTM engineer at your current company from scratch: I know so many talented SDRs, AEs and people in GTM/growth who want to build things but have no idea where to even start. You don't need to quit your SDR / AE / growth job to become a GTM engineer. In fact, I think your current job might be the best place to learn. You already have a huge advantage. You already know where the GTM team wastes time. You know which leads fall through the cracks, which reports nobody wants to update, which 30-minute tasks reps do 5 times a week, and which processes everyone has somehow accepted as “just part of the job.” As AI makes the building part increasingly easy, things like taste, judgment, copywriting, product sense, and knowing what is actually worth building become way more valuable. I wrote a practical guide on how I'd use your current GTM job to become a GTM engineer from scratch: