Brandon Redlinger
Fractional VP/CMO for high growth tech & AI companies | demand gen, ABM, product marketing, content · 6w ago
Everybody is hiring a GTM engineer so that they can send more cold emails. Just get a Clay subscription, build a list, and you’re off. Now, you’re sending out 10,000 emails… congratulations! But I think they’re still entirely missing the point. Copy is a commodity. It’s cheap because literally anyone can use AI to write emails and then throw them into an outreach tool. It feels like we've gone a bit overboard. We shouldn't have to send out a thousand emails to get a few replies. In fact, I'm challenging some of my clients hiring GTM engineers to figure out how we can get more replies in fewer emails, not more. And to take it one step further, that should be the entire premise of GTM engineering and AI operations. For the next 30 days, don't add another content agent until someone can show you those three things: the suppressions, the evals, and the learning metric.