Edd Young
Chief Executive Officer @ Martal Group | Sandler Sales Certified | GTM Strategist | AI Automator · 2mo ago
Last week I posted about pulling our entire GTM stack onto one platform and cutting $522,000 in overhead a year. The savings were the easy part to explain. This is the part that actually changed how we work. Our booked meetings are up 67% since April. Five straight months of growth. Our lead volume is flat. MQLs and SQLs are basically where they were in March. That's the whole point. We didn't get more leads. We got better at finding the right ones. Once the old patchwork of tools was gone, our team had the time to actually build instead of just buy: automating the targeting, the list building, the daily workflows behind the scenes that clients never saw. Instead of mailing everyone with a pulse, we started pinpointing the accounts with real signal. Meetings booked per lead nearly doubled, from 14% to almost 23%. You can't do everything, or be everything to everyone. Cut what isn't working, find the right tools and the right workflows, and put all of that focus into what actually matters. Results. Landbase #GTMEngineering #RevOps #B2BSales #SalesLeadership #GoToMarket