Ryan Hall
Founder, Friday Solved | Sales systems that are scalable, predictable and sustainable. · 2w ago
GTM engineering is the hire everyone wants right now. But most businesses are automating a motion that doesn't work yet. Bad outreach at small volume is a mistake. At scale, it's a brand problem. And even when the motion does work, the automation stops at the reply. The middle of the funnel, where deals are actually won, gets left to chance. This week's article is on why engineering reach isn't the same as earning trust. Is your stack scaling your pipeline, or your problems?