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GTM Eng knowledge graph
Every roadmap phase and skill, the videos, repos, courses and books that teach them, and the people who post about them. Hover to see connections, click to open, drag to explore, scroll to zoom.
- GTM foundations & technical baseline (phase)
- Data, enrichment & signals (phase)
- Outbound engine: infrastructure & copy (phase)
- CRM, RevOps & automation (phase)
- AI agents & measurement (phase)
- Portfolio & interview readiness (phase)
- ICP & market mapping (skill)
- Practical coding & SQL for GTM (skill)
- Data sourcing & enrichment waterfalls (skill)
- Signal-based prospecting (skill)
- Outbound infrastructure & deliverability (skill)
- Copywriting & personalisation at scale (skill)
- CRM & RevOps data (skill)
- Workflow automation, APIs & webhooks (skill)
- AI agents for GTM (skill)
- Measurement & experimentation (skill)
- Working with sales & marketing (skill)
- Anthropic Academy (course)
- Salesforce Certified AI Associate (course)
- Clay University (course)
- Admin Beginner Trail (course)
- HubSpot Academy Certifications (course)
- Salesforce Certified Platform Administrator (course)
- Apollo Academy (course)
- Instantly GTM Academy (course)
- n8n Academy (course)
- Zapier Academy (course)
- Make Academy (course)
- dbt Fundamentals (course)
- KarlRaf/gtm-starter-kit (repo)
- Clay-Bootcamp/gtme-goldmine (repo)
- zapier/gtm-cheat-codes (repo)
- GetBrew/growth-engineer (repo)
- Othmane-Khadri/gtm-engineer-playbook (repo)
- lucaslinares1/gtm-skills (repo)
- Clay + Codex = Build Anything (video)
- How Claude Code Powers GTM Engineering & AI Agents with Hai Nghiem (podcast)
- E45: The inside scoop on GTM engineering with Clay's Everett Berry (podcast)
- How 150+ Companies Are Scaling GTM with AI | Fireside Chat with Insight Partners' Jared Brickman (podcast)
- GTM Engineer: Jai @ Deepline (podcast)
- 33: How to Scale an Outbound SDR Team in 2026: ICP Math, Hiring, and What AI Changes, with Florin Tatulea, GTM Engineer at ZoomInfo (podcast)
- GTM Engineer: Gina @ Dust (podcast)
- sami2919/SignalForce (repo)
- Intro to GTM Engineering (Live Session & Live Clay Workflow Build) (video)
- 1,000 Hours of GTM Engineering in 20 Minutes (video)
- GTM Engineering secrets | Clay.com, Make.com vs. n8n, CRMs, and scalable systems (video)
- Complete GTM Engineer Roadmap (Step-by-Step Blueprint) (video)
- How One GTM Engineer Replaces an Entire Outbound Team (video)
- kkrlstrm/gtm-pipeline (repo)
- forma-norden/clay-claude-code-skill-pack (repo)
- The Clay Playbook for Hyper-Targeted Outbound | How to Turn Multiple Signals Into One Story | Why Your List Matters More Than Your Message | The "Magic Wand" Framework for Finding Your Best Customers… (podcast)
- Your Skills Should Outlive Your Stack ft. Fahad Ali Khan (podcast)
- GTM Engineer: Everett @ Clay (podcast)
- Turn Your Best Sales Rep Into A Machine ft. Yuval Canfi (podcast)
- The #1 GTM Engineer In The World | Jordan Crawford, Founder @ Blueprint GTM (podcast)
- Great GTM Strategy Starts With A Story ft. Aamir Massoud (podcast)
- eliasstravik/codebound (repo)
- landedjobs/become-a-gtm-engineer (repo)
- AI Is Changing The Economics Of GTM ft. Lennart Kornblum (podcast)
- S2E6: "Your List Is the Strategy" | Benjamin Douablin (podcast)
- Become A Clay GTM Engineer After Watching This 25 Min Video (video)
- GTM Playbooks with Claude Code (video)
- How to be a 10X GTM Engineer (video)
- Full Clay.com Course (6+ Hours) (video)
- How Anthropic uses Claude in GTM Engineering (video)
- The best GTM engineer in the world explains his 2026 tech stack (video)
- GTM Engineer: Cliff @ Polaris (podcast)
- RevOps Meets GTM Engineering ft. Shawn Tenam (podcast)
- E1: "Get the (GTM Engineering) Reps" | Jorge Macias (podcast)
- Skip Zapier, Go Straight to Code: GTM Engineering Explained from the Front Lines (podcast)
- Cold-IQ/ColdIQ-s-GTM-Skills (repo)
- Clay.com Masterclass (2 Hours) — Tagalog-English | GTM Engineering (video)
- He builds the best inbound-led outbound playbooks using Clay to generate a constant flow of pipeline (video)
- GTM Engineering: The Technical Bits — Everett Berry, Clay (video)
- The Best Lead Generation Strategy For 2026 with Clay.com (Tutorial) (video)
- The Best GTM Engineers Think Like D2C Marketers ft. Neil Milne (podcast)
- MattSezgin/unofficial-smartlead-cli (repo)
- Replace Your SDR Team With Clay: Step-by-Step Clay Outbound Masterclass (video)
- Ultimate Guide to GTM Engineering for 2026 (video)
- GTExtract: The Future of GTM Engineering in the AI Era (video)
- The GTM Engineering Framework with Osman Sheikhnureldin, Head GTM Engineering at Clay (video)
- GTM Engineering Masterclass | Signals, Automation & AI with Head of GTM Engineering at Clay (video)
- GTM Engineering: The R&D Arm of RevOps (podcast)
- E3: Infrastructure, copywriting, data, ops: Building GTM systems that actually work | Wesley Hoang (podcast)
- Scaling Smarter: Cold Email, GTM Engineering & Operational Rigour with Noah Adelstein of Rippling (podcast)
- E2: "It's an orchestra": How to conduct GTM systems that drive revenue | Bobby Offterdinger (podcast)
- marketinguys/awesome-gtm-engineering (repo)
- 10 Ways Clay's GTM Engineers Use AI to Accelerate Sales (article)
- Ultimate GTM engineer guide for SaaS and RevOps - Artisan AI (article)
- Obviously Awesome (book)
- Crossing the Chasm (book)
- Building a StoryBrand (book)
- Debugging (book)
- Working Effectively with Legacy Code (book)
- The Pragmatic Programmer (book)
- Traction (book)
- Hacking Growth (book)
- Lean Analytics (book)
- Fanatical Prospecting (book)
- SPIN Selling (book)
- The Challenger Sale (book)
- Designing Data-Intensive Applications (book)
- Fundamentals of Data Engineering (book)
- Release It! (book)
- The Pyramid Principle (book)
- Writing for Busy Readers (book)
- Storytelling with Data (book)
- AI Engineering (book)
- Designing Machine Learning Systems (book)
- Hands-On Large Language Models (book)
- Never Split the Difference (book)
- Getting to Yes (book)
- Crucial Conversations (book)
- Deblina Boral (person)
- Nishkarsh Agarwal (person)
- Andrew McGuire (person)
- Ibrahim Attia Ces (person)
- Vivek Gupta (person)
- Alex Biale (person)
- Viraj Parmar (person)
- Amanda Song (person)
- Petra Hajal (person)
- Fermin Andujar (person)
- Kavish Lodha (person)
- Sonal G. (person)
- Michael Saruggia ⛳ (person)
- Suraj Sharma (person)
- Priyansu De (person)
- Alexander Farr (person)
- Ryan Hall (person)
- Lohit Boruah🏝️ (person)
- Mateusz Sekta (person)
- Niraj Shah (person)
- Ashley Artrip (person)
- Jake Heenehan (person)
- Kamesh P. (person)
- Bob Tripathi (person)
- Everett Berry (person)
- Sumiran Pokharel (person)
- Alex Lindahl (person)